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The most popular free iPhone apps charts are dominated by the familiar big names - Instagram, Facebook Messenger, YouTube et al - but Spark and Vodafone NZ's self-apps do make the Top 30, as do TVNZ, ANZ and Air NZ's apps.Īnd on of the multinational apps - McDonalds' effort - was developed by Auckland company Plexure, which has developed a global business on the success of its worldwide contract with the fast-food maker.Īnd in the free iPad app chart, locals TVNZ, Trade Me, 3Now, Sky Go, Spark Sport (a free download but with pay-to-view content) and recent Spark acquisition Lightbox (ditto) feature.ĪfterPay was the most popular of the new wave of buy-now, pay-later apps sweeping into NZ from across the Tasman. Related articlesĪpple, which typically takes a 30 per cent cut on App Store sales, says that since App Store launched in 2008, developers have earned over US$155 billion, with a quarter of those earnings coming from the past year alone.Īpp Store spending totaled US$1.4 billion ($1.99b) between Christmas Eve and New Year's Eve, up 16 per cent from the same period in 2018, the company said in a blog post.
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His app has spawned a raft of imitations, including Road Code Learners Test NZ ($6.99), which came in at number 4. The 41-year-old's portfolio is growing but he's kept on his day job as a senior developer at North Shore web agency Toast.
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He's reinvested his profits in new kit and developing an Android version of Driving Theory, plus the 99 cent NZ Passport Photo app for helping people shoot a passport photo to DIA specs, and SherlockCam, which adds information about where and when photos are taken (see his full range under the Beetix moniker here). "I wanted to make it look and feel like a driving quiz by theming it accordingly while keeping it clean and easy to use," he said.
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Palmieri first developed NZ Driving Theory Test in 2013, after spotting a gap in the market. Rather, users had to pay the full whack upfront. That is, some free content with an in-app purchase option to unlock the full features. Unfashionably - but successfully - Palmieri did not run with a "freemium" model. He prefers not to say how many copies were downloaded - but every user paid. And it was Palmieri's NZ Driving Theory Test, which sells for $6.99 a pop.